Who are we?

Serendipity by Rooj is a venture started by me in the quest of finding a happy miracle for our skins. As a skincare enthusiast- serendipity represents everything I have absorbed and understood through these years when it comes to our skins. ~Urooj Fatima

Bright Skin Days

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Lip Cookie

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Our Happy Consumers

I have a very sensitive skin and I refrain from using extra products on my skin but because this is ByRooj, I was quick to try out this toner! So I used the toner while the batch was in its testing phase and I have to say I loved the result!

Dananeer - Influencer

The best kind of product has to be the one that works on every texture. Be it cream, powder or bare skin. What i loved about this tint was its versatility to work on different types of skins. Not only this gives a fresh youthful look it also stays for really long time. Looking forward to even use it more!

Sameera Shaheen - Makeup artist

My skin is combination type and after starting my Horomone Therapy I got some bumps on my skin and visible black heads, After using this toner for 2 weeks my black heads have reduced skin has visibly improved.

Nazam - Dentist/ trans rights activist